BLOGGING!?

"If all blogs operated at a moral and responsible level, would blogs be the most prominent and successful form of promotion to the modern day artist? How highly do blogs attribute to the amount of illegal music download links around the web? Is the core purpose of most music blogs still to promote and advance an artists success? Has blogging become common place for people who know very little about the topics they speak? Are people now starting blogs up merely as an alternate form of self promotion for their personal endeavours? Given the trend towards sole online distribution of artist releases, through outlets like Beatport, blogs have recently come under further scrutiny for the content they post. For every marketing expert that backs and supports 'peer-to-peer' promotion, an 'anti-blog' advocate voices his or her concerns on the potential loss of revenue blogs can cause for artists. It's an ageing debate but one that obviously effects us on a number of levels. We constantly get asked by our readers 'where do you find all the music you post?' and the answers always the same - our email inbox. We at Fridgejet, like any correctly operated media blog, only post media that we have permission for. If your doing your late night runs around the blogosphere and come across a prettied up blog thats posting 320kbps links to tracks that have only just been released to the public, its a fair guess you've come across a blog thats infringing on the copy write regulations of the artists and record labels. By downloading and enjoying the music off these sites, you are turning your back on your favourite producers and taking away their future funding."

"Support your local blog, support your favourite artists and most importantly, always beware of imitations!"