Since the mass popularization of modern dance music over the past 4 to 5 years, we have been part of a unique and evolving industry that now dominates radio stations, car stereos and is epitomized by mass festivals selling out in minutes. It has become a culture, an attitude spawn from the new idea’s that were lurking around every corner four or so years ago, from bizarre yet familiar sounds and icons like Ed Banger, Dim Mak and Daft Punk touring the globe and opening the kids eyes to the fact that electronic music is not about quick rave or trance but about the party itself. Virgin ears around the world popped their cherries to the likes of Boys Noize' first album 'OI OI OI', a plethora of beautifully destroyed and dirty sounds linked with a precise beat that created a master piece out of a junkyard. Indeed this grew and grew out of it’s status with each new kid that joined the wave of electronica.
As of late, it is this flourishing prosperity that seems to have outgrown itself. I hear kids say “it’s all been done” but that is not what is meant. It seems that in the modern day, the compass has been winding around and around, constantly looking for that new sub genre to be spawn. Will the formula be changed by a few pioneering personalities in the same fashion of it's origin? Will the collaboration of big heavyweights such as MAJOR LAZER and DUCK SAUCE be the answer? Will new events be stripped back to the simple ideology of being cool and fun be re-introduced? Not the massive over-use of “cool acts” to pull crowds. Or will something new all together come through as everything can never be done, and our little minds cannot even comprehend the amount of different noises that can be heard! From computers, machines, instruments, nature, instruments that haven’t even been invented yet! Where is it heading and who will stand out amongst masses to give us something new?
Don't Forget :::::
Black Candy pres DIM MAK PARTY / PASE ROCK @ Empire Hotel (22nd Oct!)
BLACK CANDY PRODUCTIONS xx
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